22 January 2014

TED Thursday

Dan Cobley: What physics taught me about marketing

Physics and Marketing don't seem to have much in common (least I thought so at school!), but this short talk by Google's Marketing Director Dan Cobley, begs to differ. He uses Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding, with entertaining results.