12 March 2014

Modern politics at its best

If you haven't seen this video yet, do yourself a favour and click play immediately! To promote his affordable healthcare bill, President Obama appeared on youtube channel program "Between Two Ferns" hosted by Zach Galifinakis ("Hangover" fame), and rocked it.

Whatever your political views, this is modern politics at its best. How do you get a disinterested generation to listen to your political message – put it on a platform they understand and will actively participate in, get the tone of the message spot on, and let them do the rest!

Of course there has been plenty of media discussion and a healthy amount of backlash over this, but that just further enhances the unorthodox and youthful feeling of it, and therefore makes the message even stronger.